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E-commerce in Turkey

E-commerce in Turkey has been on the rise in recent years, with online shopping becoming increasingly popular among consumers. According to a report by the Turkish Statistical Institute, e-commerce in Turkey reached a total of $29 billion in 2020, with a projected growth of 14% in 2021.

One of the main drivers of e-commerce in Turkey is the increasing use of mobile devices and the internet. More and more people are using their smartphones to shop online, and this trend is expected to continue in the future. Additionally, the government has been actively promoting e-commerce through various initiatives such as the National E-Commerce Strategy, which aims to increase the share of e-commerce in Turkey’s GDP.

The most popular products bought online in Turkey are clothing, electronics, and home appliances. However, the food and beverage sector is also experiencing significant growth in e-commerce sales. Online marketplaces like Trendyol and Hepsiburada, and delivery platforms like Getir, have become household names in Turkey.

Another important aspect of e-commerce in Turkey is the use of social media platforms for buying and selling. Many Turkish consumers use Instagram, Facebook, and TikTok to find and purchase products from small businesses and individual sellers. This has led to the rise of e-commerce influencers and online communities that focus on specific product categories.

Despite the growth of e-commerce in Turkey, there are still some challenges that need to be addressed. One of the main challenges is the lack of trust in online shopping among some consumers, who are concerned about issues such as fraud and product quality. To address this issue, e-commerce companies in Turkey are investing in customer service and after-sales support.

Overall, e-commerce in Turkey has a lot of potential for growth in the future. With the increasing use of mobile devices and the internet, and government support, e-commerce is expected to continue to expand in Turkey in the coming years.

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